About us.
Research and insight agency with over 20 years of experience in analytics, psychology, branding, marketing, and YouTube. Through qualitative analysis of audience comments, we help creators and businesses understand their audience.
What makes us different
Real research data in plain sight
While most creators casually read comments, we treat them as valuable qualitative data. Using structured analysis, we turn scattered opinions into research-grade insights you can act on
Human-first analysis
We don’t rely on AI guesses or surface-level summaries. Our analysis is done manually, with support from trusted data tools.
Unique blend of expertise
For the first time, specialists from psychology, branding, marketing, and data analytics come together to decode audience behaviour in a way that hasn’t been done before
Made for creators
We don’t serve corporations. We work with creators — YouTubers, educators, and storytellers who care about meaning, not just metrics.
Tailored to you
No templates, no one-size-fits-all advice. We analyse your audience, your tone, and your goals to provide insight that actually fits your content strategy.
No jargon
You don’t need to speak research. We walk you through a clear, structured report with actionable steps tailored to your content
Our Amazing Team
Our team brings together expertise in data analysis, psychology, marketing, and branding to deliver insight-driven strategies that connect creators with their audiences
Maya Tan
Marketing & Strategy Lead
Leads content strategy, campaign targeting, and client growth planning through data-informed storytelling
Sawyer Cole
Consultation Services
Works directly with clients to explore opportunities, shape research goals, and turn comment section findings into powerful business decisions.
Jarek Kriukow
Founder & CEO
Research consultant & data analyst with 10+ years’ experience working with universities, creators, and global brands. Obsessed with data analysis.