LEGAL INFORMATION
This Privacy Policy informs how Small Tree Analytics (hereinafter also –” Controller”, ”Owner”, ”we”, “us” or “our”) processes information and personal data on the website https://www.smalltreeanalytics.com as well as any other media form, media channel, mobile website or mobile application related, linked, or otherwise connected thereto (hereinafter – Platform).
We strive to protect all personal information that we receive or generate. This Privacy Policy (“Privacy Policy” or “Policy”) explains our data protection practices for our visitors. This Privacy Policy also explains the nature of the personal information we collect, the means by which we collect it, the purposes for which we collect it, and how we use, process, protect, and share it.
Please read this entire Privacy Policy before submitting information to this Platform. By accessing or using this Platform for any purpose and by submitting any of your personal information to us, you are consenting to the terms and conditions of this Policy and to our Terms of Service posted on this Platform. If you disagree with any part of this Privacy Policy or the Terms of Service, please do not use this Platform or any of our other services and do not share any personal information with us.
Data Controller: Small Tree Analytics
Contact information: e-mail address: [email protected]
DEFINITIONS AND LEGAL REFERENCES
Personal Data (or Data) – Any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification or identifiability of a natural person.
Usage Data – Information collected automatically through this Platform (or third-party services employed in this Platform), which can include: the IP addresses or domain names of the computers utilized by the Users who use this Platform, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server’s answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilized by the User, the various time details per visit (e.g., the time spent on each page within the Platform) and the details about the path followed within the Platform with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User’s IT environment.
User – The individual using this Platform who, unless otherwise specified, coincides with the Data Subject.
Data Subject – The natural person to whom the Personal Data refers.
Data Processor (or Data Supervisor) – The natural or legal person, public authority, agency or other body which processes Personal Data on behalf of the Controller, as described in this privacy policy.
Data Controller (or Owner) – The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data, including the security measures concerning the operation and use of this Platform. The Data Controller, unless otherwise specified, is the Owner of this Platform.
This Platform – The means by which the Personal Data of the User is collected and processed.
Service – The service provided by this Platform as described in the relative terms and on this Platform.
COLLECTING OF DATA
This section explains generally the sources from which, and the means by which, we collect and process personal information.
Contacting us
If you contact us in relation to any of the Services (via email, telephone, post or otherwise), we may collect and retain your contact details and your communication for the purpose of handling your query and keeping records of communications.
Other Means of Collection
We collect personal information by a variety of means and methods, including the following:
From third parties and public sources, including data analytics providers for our social media pages
When you submit personal information to us voluntarily, including when you register an account, communicate with us or use any of our Services
When you visit our Platform, we may collect location and other information from the internet browser you are using
When your communications with us provide us with certain technical information, such as IP address, browser type, time zone setting, location, OS, etc.
From third parties and public sources, including data analytics providers for our social media pages
COLLECTED DATA
The personal information we collect varies by user, transaction, and purpose, but our primary purpose is the efficient and satisfactory conduct of our business and for related legal purposes.
Users are responsible for any third-party Personal Data obtained, published or shared through this Platform and confirm that they have the third party’s consent to provide the Data to the Owner.
The Data concerning the User is collected to allow the Owner to provide its Service, comply with legal obligations, respond to enforcement requests, protect its rights and interests (or those of its Users or third parties), detect any malicious or fraudulent activity, as well as contacting the User and sending emails using mailing list. Users who are uncertain about which Personal Data is mandatory are welcome to contact the Owner.
Generally, we collect the following data:
Activity information about usage of our services
Identification information (name, email, phone number)
Registration info for accounts
Information obtained from third parties/platforms
Location data (if permitted)
Usage, viewing, technical, and device data
Categories of Personal data by activity:
| Activity | Categories of Personal data |
|---|
| Visiting the Platform | Browsing data |
| Contacting Small Tree Analytics support teams | Identification data, Contact data, Content of your request |
| Exercising data protection rights | Identification data, Contact data, Content of request |
| Legal requests/litigation | Data necessary to prove compliance or respond to legal proceedings |
| Receiving our Services | Identification data, Contact data, Payment data |
PURPOSE OF DATA COLLECTION
We use personal information for the purposes described in this Policy and for other legal and business reasons, such as:
- Providing and maintaining our Service
- Managing user accounts
- Contract performance
- Communications and support
- Dispute resolution
- Safety and security
- Testing, analysis, and development
- Processing transactions
- Legal compliance
- Improving user experience and marketing effectiveness
Legal basis for processing:
| Purpose | Legal basis |
|---|---|
| User communication | Legitimate interest |
| Responding to service queries | Legitimate interest and Contract |
| Managing data rights requests | Legal obligation |
| Improving services and platform | Legitimate interest |
| Legal defence and compliance | Legitimate interest |
| Providing access to services | Contract |
METHODS OF DATA PROCESSING
Small Tree Analytics takes appropriate security measures to prevent unauthorized access, disclosure, modification, or destruction of the Data.
Processing is done using IT tools, with organizational protocols. In some cases, data may be accessed by employees or third-party service providers acting as Data Processors (e.g., IT services, hosting providers, legal consultants). A list of such parties may be requested at any time.
TRANSFERS AND SHARING OF DATA
Depending on your location, your Data may be transferred internationally. We may share your data with:
Authorities: To comply with law or respond to legal requests
Internal recipients: Authorized employees (support, development, etc.)
Processors: Third-party service providers processing data on our behalf
Partners and third parties: For operational or collaborative purposes
RETENTION TIME
Personal Data is kept as long as necessary for the purpose collected. Retention depends on:
- Performance of contract
- Legitimate interest
- Legal obligations
- User consent
Once expired, data will be deleted. After deletion, data rights such as access or portability can no longer be enforced.
ADDITIONAL INFORMATION ABOUT DATA COLLECTION AND PROCESSING
Legal Action
User Data may be used in legal proceedings or in preparation for them.
System Logs and Maintenance
Technical logs may be collected for maintenance and system security.
Information Not in This Policy
You may request additional details at any time by contacting us.
VISITING THIRD-PARTY PLATFORMS
Our Platform may contain links to third-party sites. These are outside our control, and we recommend reviewing their Privacy Policies separately.
CHANGES TO THIS PRIVACY POLICY
Small Tree Analytics reserves the right to update this policy at any time. Users will be notified through this page and, where technically possible, by other means. Users are encouraged to check this page regularly.
If the update affects processing activities based on consent, we will request new consent where required.
Latest Update: 20/04/2025